{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/20-ways-to-supercharge-your-pet-health-plan","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar HubspotForm = makeShortcode(\"HubspotForm\");\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(HubspotForm, {\n    title: \"Register to watch now!\",\n    portalId: \"6194826\",\n    formId: \"d42174b0-64f5-4abf-b529-f257c108a366\",\n    mdxType: \"HubspotForm\"\n  }), mdx(\"h1\", null, \"Talk summary\"), mdx(\"h2\", null, \"My Pet Health Plan works, but how can I make it even better?\"), mdx(\"p\", null, \"Over the last five years your practice has set up a \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://petsapp.com/benefits/petsapp-wellness-plans\",\n    \"title\": \"pet health plan\"\n  }), \"Pet Health Plan\"), \" and you\\u2019re experiencing the benefits of reoccurring revenue, more bonded clients and not having to \\u2018sell\\u2019 wormer in every consultation. \"), mdx(\"p\", null, \"However, your plan is a leaky bucket and you\\u2019re struggling to reduce the number of cancellations. Sometimes it can feel like you\\u2019re working flat out signing up new pets just to stand still.\"), mdx(\"p\", null, \"In this session we\\u2019ll remind ourselves why your Pet Health Plan is the single most powerful tool you\\u2019ve got to grow your practice. \"), mdx(\"p\", null, \"We\\u2019ll challenge preconceptions about what a successful plan looks like and we\\u2019ll break through our own glass ceiling. \"), mdx(\"p\", null, \"Using examples from the most successful practices we\\u2019ll share more than twenty ideas you can use to supercharge your Pet Health Plan to create a more profitable, sustainable & fulfilling veterinary practice.\"), mdx(\"h1\", null, \"Speaker bio\"), mdx(\"p\", null, mdx(\"img\", _extends({\n    parentName: \"p\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/yk2MeuKjArdgAat0N5LHz/8416a8ee654697ab6891d57444ff46da/Webinar.002.png\",\n    \"alt\": \"Justin Phillips Pet Health Club Webinar Speaker\"\n  }))), mdx(\"h2\", null, \"Justin Phillips - Director, Practice Made Purrfect\"), mdx(\"p\", null, \"A Marketeer with twenty years\\u2019 experience, Justin joined the veterinary industry in 2012 enabling White Cross Vets to achieve consistent 20% year on year growth. Along the way he won four Veterinary Marketing Association awards and lectured internationally on veterinary marketing.\"), mdx(\"p\", null, \"As Head of Practice Marketing for VetPartners, Justin was responsible for supporting more than 350 practices to promote their individuality, improve patient care and build a thriving practice.\"), mdx(\"p\", null, \"Justin is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry in order to improve client service and to enable practice teams to thrive. In October 2020 Justin & Poppy Gabriella founded Practice Made Purrfect to provide marketing and business consultancy to vet practices around the world.\"), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.linkedin.com/in/1justinphillips/\"\n  }), \"Justin's LinkedIn\")), mdx(\"p\", null, mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.practicemadepurrfect.com/\"\n  }), \"Practice Made Purrfect\")));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"Talk summary My Pet Health Plan works, but how can I make it even better? Over the last five years your practice has set up a  Pet Health…"}},"showOnSearchEngines":true,"publishedDate":"2020-11-03T19:00+00:00","slug":"20-ways-to-supercharge-your-pet-health-plan","title":"20 Ways to Supercharge Your Pet Health Plan | Watch on-demand","excerpt":{"excerpt":"Using examples from the most successful practices we’ll share more than twenty ideas you can use to supercharge your Pet Health Plan to create a more profitable, sustainable & fulfilling veterinary practice."},"author":"Justin Phillips (Director, Practice Made Purrfect)","createdAt":"2020-10-21T17:36:37.499Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/6SR1eBv9Z7OIvv8zEdrngY/a62bad541589166f6c9460fc40b21ae4/Justin_Phillips_on_demand.png"},"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9138755980861244,"src":"//images.ctfassets.net/oa5wb8sed8k2/6SR1eBv9Z7OIvv8zEdrngY/a62bad541589166f6c9460fc40b21ae4/Justin_Phillips_on_demand.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6SR1eBv9Z7OIvv8zEdrngY/a62bad541589166f6c9460fc40b21ae4/Justin_Phillips_on_demand.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6SR1eBv9Z7OIvv8zEdrngY/a62bad541589166f6c9460fc40b21ae4/Justin_Phillips_on_demand.png?w=435&h=227&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6SR1eBv9Z7OIvv8zEdrngY/a62bad541589166f6c9460fc40b21ae4/Justin_Phillips_on_demand.png?w=870&h=455&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6SR1eBv9Z7OIvv8zEdrngY/a62bad541589166f6c9460fc40b21ae4/Justin_Phillips_on_demand.png?w=1200&h=627&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},"related":{"nodes":[{"content":{"childMdx":{"excerpt":"We all know why we ask pet owners to select an \"appointment reason\" when booking a visit online. 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All too often, I hear from clinics that feel it’s perfectly reasonable for appointment booking to involve multiple…"}},"slug":"veterinary-practice-management-why-your-booking-process-shapes-clinic-culture","title":"Veterinary Practice Management: Why Your Booking Process Shapes Clinic Culture","author":"Naomi Jenkins","createdAt":"2026-08-19T11:20:06.347Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},{"content":{"childMdx":{"excerpt":"Join us this September for a final review of the  Competition and Markets Authority’s report  (March 2026) which signals a major shift for…"}},"slug":"cma-remedies-explained-pricing-transparency-and-winning-on-value","title":"Competition and Marketing Authority Remedies: The Final Countdown for Veterinary Teams","author":"Naomi Oikonomou","createdAt":"2026-04-25T08:51:22.006Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}}]}},"pageContext":{"id":"90673f4f-0814-5c9e-818a-c6b5d78a68da"}},"staticQueryHashes":["2278678973","3248290905","3253140457"]}