{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/behaviour-change-in-veterinary-teams-and-beyond","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"In the world of animal health and welfare, one common factor is that there\\u2019s no such thing as a \\u201Cstraight-line\\u201D career for most veterinary professionals. And so as I'm sat having a coffee and catch up with Human Behaviour Change for Life (HBCL) cofounders Jo White and Suzanne Rogers it's wonderful to hear how they have blended the world of human and animal behaviour to strip back their teaching into the most digestible forms.\"), mdx(\"p\", null, mdx(\"img\", _extends({\n    parentName: \"p\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/7AhIU7ZlwTWOojZ2SNcjfl/3d66b7a4f3dc3047544e6815d2c23158/Screenshot_2026-04-08_at_18.17.38.png\",\n    \"alt\": \"Naomi Jenkins speaks to HBCL\"\n  }))), mdx(\"p\", null, \"For Jo White and Suzanne Rogers, co-founders of \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://hbcforlife.org/\"\n  }), \"Human Behaviour Change for Life\"), \", their journeys have been\\u2014by their own admission\\u2014\\u201Cwiggly.\\u201D But those winding paths have led them to a shared mission: understanding how human behaviour shapes outcomes for animals, teams, and organisations.\"), mdx(\"p\", null, \"And that\\u2019s where things get interesting.\"), mdx(\"h1\", null, \"\\uD83D\\uDC3E From Animal Welfare to Human Behaviour\"), mdx(\"p\", null, \"Like many in the veterinary and animal health space, Jo and Suz didn\\u2019t start with human psychology as their primary focus. Their backgrounds span:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Equine and animal welfare\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Multi-species work\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Charity, policy, and academic environments\")), mdx(\"p\", null, \"But over time, a key realisation emerged:To improve outcomes for animals, you have to understand humans too! Because whether it\\u2019s a pet owner, a vet, or a policymaker, every decision passes through human bias first.\"), mdx(\"h1\", null, \"\\uD83D\\uDD04 Why Behaviour Change Is So Hard (Even When We Want It)\"), mdx(\"p\", null, \"We often assume change is simple:\"), mdx(\"p\", null, \"\\u201CIf people know what to do, they\\u2019ll do it.\\u201D\"), mdx(\"p\", null, \"But that\\u2019s not how humans work.\"), mdx(\"p\", null, \"According to Jo, *\\\"40\\u201345% of our behaviours are habitual These habits are shaped by:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Evolution\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Life experiences\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Identity and beliefs\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Social norms\")), mdx(\"p\", null, \"So even when motivation is high, change can still feel impossible.\"), mdx(\"p\", null, \"Think about something simple\\u2014like going for a run. You know it\\u2019s good for you. You might even want to do it. But still\\u2026 you don\\u2019t always just go. That\\u2019s because behaviour isn\\u2019t just about motivation, it\\u2019s about context, capability, and support.\\\"*\"), mdx(\"h1\", null, \"\\uD83D\\uDEAB The Biggest Myth About Motivation\"), mdx(\"p\", null, \"One of the most common misconceptions?\"), mdx(\"p\", null, \"\\u201CPeople just aren\\u2019t motivated enough.\\u201D\"), mdx(\"p\", null, \"In reality: Motivation requires both energy and effort. And people are simply too often already over stretched. Competing priorities drain capacity and more importantly, knowledge alone doesn\\u2019t change behaviour.\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"So, instead, we need to start asking:\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Do people have the skills?\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Do they have the time and resources?\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Do they have the support system?\")), mdx(\"p\", null, \"Without these, motivation alone won\\u2019t get results.\"), mdx(\"h2\", null, \"\\uD83C\\uDFE5 What This Means for Veterinary Teams\"), mdx(\"p\", null, \"Veterinary environments are uniquely complex:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"High emotional load (clients + animals)\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Time pressure and emergencies\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Business pressures alongside care\")), mdx(\"p\", null, \"From the outside, this can sometimes look like \\u201Cresistance to change.\\u201D But Jo urges team leaders to challenge that idea:\"), mdx(\"p\", null, \"\\u201CIs it really resistance? Or is there another story behind it?\\u201D\"), mdx(\"p\", null, \"Often, what looks like resistance is actually:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Stress\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Cognitive overload\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Lack of support\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Not understanding the \\u201Cwhy\\u201D\")), mdx(\"p\", null, \"\\uD83E\\uDDE9 The Power of the Whole System\"), mdx(\"p\", null, \"One of the most powerful insights comes from behavioural science research:\"), mdx(\"p\", null, \"Every part of the client journey matters.\"), mdx(\"p\", null, \"In one study:\"), mdx(\"p\", null, \"Patients who received a more thoughtful waiting room experience\\nhad better outcomes\\u2014regardless of what happened in the consultation.\"), mdx(\"p\", null, \"That means:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Reception experience matters\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Team interactions matter\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Environment matters\")), mdx(\"p\", null, \"Change is not achieved in one, single moment, it\\u2019s grown through collaboration of the whole system and with small consistent shifts.\"), mdx(\"h1\", null, \"\\uD83D\\uDCE9 Want to Learn More?\"), mdx(\"p\", null, \"If you\\u2019re in the veterinary space (or any human-facing role) and interested in behaviour change We've recorded a full one hour session with Jo and Suz (coming soon to our podcast series), to have the episode emailed to you directly simply email: \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"mailto:naomi@petsapp.com\"\n  }), \"naomi@petsapp.com\"), \" and request: PetsApp podcast with HBCL. 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