{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/effective-communication-understanding-pet-owner-psychology","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar HubspotForm = makeShortcode(\"HubspotForm\");\nvar Iframe = makeShortcode(\"Iframe\");\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(HubspotForm, {\n    title: \"Request a recording \\uD83D\\uDC47\",\n    portalId: \"6194826\",\n    formId: \"2bd7d132-d57c-4fdc-afa9-305332272f2d\",\n    mdxType: \"HubspotForm\"\n  }), mdx(\"p\", null, \"Have you ever felt exhausted or frustrated as you try to guide clients towards the best decisions for their pets?\\nDo you wish you could reduce the pain that your clients sometimes feel when it comes to discussing prices?\"), mdx(\"p\", null, \"It\\u2019s important to understand that clients (just like the rest of us humans!) make decisions largely based on emotions, heuristics, biases and pre-existing habits.\"), mdx(\"p\", null, \"In this session, Rebecca will help you get inside your clients\\u2019 minds, showing you how you can be more persuasive and guide them more easily. You\\u2019ll also learn how we perceive price, along with some simple tips to help your clients feel more comfortable with your clinic\\u2019s prices.\"), mdx(\"h2\", null, \"Key learning objectives:\"), mdx(\"p\", null, \"\\uD83E\\uDDE0 Understand the key drivers of clients' subconscious minds\"), mdx(\"p\", null, \"\\uD83C\\uDFF7\\uFE0F Learn 3 tips to help clients feel comfortable with prices\"), mdx(\"p\", null, \"\\uD83D\\uDE0A Learn 3 tips to be more persuasive\"), mdx(\"h2\", null, \"Meet the speaker \\u2013 Rebecca Maher \\uD83C\\uDF44\"), mdx(\"p\", null, \"Rebecca is the founder and Managing Director of InsideMinds, a specialist consultancy applying behavioural science principles to veterinary businesses. Rebecca is a vet, qualified marketer, consumer psychologist and has over 18 years of commercial experience.\"), mdx(\"p\", null, \"Human behaviour is much less rational than we think, being largely driven by our subconscious mind. Rebecca is passionate about helping veterinary businesses make the biggest difference to animal health by ensuring that clinical knowledge and technical skills are packaged up to speak to the subconscious drivers of clients\\u2019 behaviours, helping guide them to better decisions for patients. Find out more at \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"http://www.inside-minds.com\"\n  }), \"www.inside-minds.com\"), \".\"), mdx(Iframe, {\n    src: \"https://meetings.hubspot.com/naomi-oikonomou/chat-about-petsapp?embed=true\",\n    title: \"Book a demo\",\n    style: {\n      \"height\": \"850px\"\n    },\n    mdxType: \"Iframe\"\n  }));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"Have you ever felt exhausted or frustrated as you try to guide clients towards the best decisions for their pets?\nDo you wish you could…"}},"showOnSearchEngines":true,"publishedDate":"2023-11-01T20:00+01:00","slug":"effective-communication-understanding-pet-owner-psychology","title":"Effective Communication in Veterinary: Understanding Pet Owner Psychology 💬","excerpt":{"excerpt":"Pricing can often feel like a dirty word in veterinary. But have you ever stopped to consider the psychology of your pet owners and the way in which they select products to purchase for their pets or how they decide which services to sign up to? One of the greatest obstacles in selling the services and products we provide as veterinary teams is feeling that clients need a huge amount of persuasion to pay for the work that we do, regardless of your role in practice, or the value of the services you're providing. 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All too often, I hear from clinics that feel it’s perfectly reasonable for appointment booking to involve multiple…"}},"slug":"veterinary-practice-management-why-your-booking-process-shapes-clinic-culture","title":"Veterinary Practice Management: Why Your Booking Process Shapes Clinic Culture","author":"Naomi Jenkins","createdAt":"2026-08-19T11:20:06.347Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},{"content":{"childMdx":{"excerpt":"Join us this September for a final review of the  Competition and Markets Authority’s report  (March 2026) which signals a major shift for…"}},"slug":"cma-remedies-explained-pricing-transparency-and-winning-on-value","title":"Competition and Marketing Authority Remedies: The Final Countdown for Veterinary Teams","author":"Naomi Oikonomou","createdAt":"2026-04-25T08:51:22.006Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}}]}},"pageContext":{"id":"83a60f59-b9d9-5828-ae8b-83d6f310ea85"}},"staticQueryHashes":["2278678973","3248290905","3253140457"]}