{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/from-front-desk-to-front-of-house-why-being-the-voice-of-petsapp-feels-a-lot","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"As the Marketing lead of PetsApp, I\\u2019ve often found myself reflecting on the similarities between my role and that of a veterinary receptionist. Just like a receptionist, I\\u2019m usually the first point of contact. The one who fields the questions, calms the worries, redirects the chaos, and helps people find what they actually need. We both serve as gatekeepers in the most positive sense\\u2014not putting up barriers, but guiding people to the right solutions, the right person, or the right path. We wear many hats: communicator, problem-solver, scheduler, support system, brand ambassador. And yes, sometimes it feels like we\\u2019re spinning twenty plates while balancing on one leg, answering a phone call with one hand and typing with the other.\\nWhen you care deeply about what you do, it\\u2019s easy to stretch yourself too thin. That sense of connection\\u2014to the mission, to the people, to the pets\\u2014means we go the extra mile, often at our own expense.\"), mdx(\"h1\", null, \"Utilising AI Correctly Can Help Prevent Burn Out!\"), mdx(\"p\", null, \"But what if there was a way to do more, without burning out? What if you could multiply the number of hands you have on deck without hiring a full new team?\\nThis week, I discovered that it\\u2019s not just possible\\u2014it\\u2019s already happening. I taught AI to help me rebuild elements of our website. A project I\\u2019d been meaning to tick off for months was suddenly done in just a few hours, thanks to a small team of AI agents working under my direction. No more bottlenecks, no more backlogs. Imagine what that could mean for a veterinary receptionist: intelligent assistants handling repetitive admin tasks, triaging messages, scheduling appointments, responding to common queries\\u2014so the human on the front line can focus on the truly human moments.\"), mdx(\"h1\", null, \"AI Can't Replace You\"), mdx(\"p\", null, \"AI doesn\\u2019t replace the empathy, intuition, or care that people bring to their roles. But it can take the weight of monotony off our shoulders, freeing us to do more of what we\\u2019re best at.\\nWhether it\\u2019s at the front desk of a clinic or at the digital front door of PetsApp, we all need support. This week, I found mine in the form of a few well-trained agents. The future isn\\u2019t coming. \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.youtube.com/watch?v=xa9IVt3M_eo\"\n  }), \"It\\u2019s already here\\u2014and it\\u2019s here to help.\")), mdx(\"h1\", null, \"Get Proficient\"), mdx(\"p\", null, \"If the idea of AI alarms you or you just don't feel you have the knowledge to begin to tackle utilising it, why not take advantage of our new PetsApp Academy sessions on AI, designed specifically for veterinary receptionists. \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://petsapp.com/blog/category/academy\"\n  }), \"AI Proficiency levels 1 & 2 are now live.\")));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"As the Marketing lead of PetsApp, I’ve often found myself reflecting on the similarities between my role and that of a veterinary…"}},"showOnSearchEngines":true,"publishedDate":"2025-03-23T06:30+02:00","slug":"from-front-desk-to-front-of-house-why-being-the-voice-of-petsapp-feels-a-lot","title":"From Front Desk to Front of House: Why Being the Voice of PetsApp Feels a Lot Like Being a Veterinary Receptionist","excerpt":{"excerpt":"# Utilising AI Correctly Can Help Prevent Burn Out!\n\nBut what if there was a way to do more, without burning out? What if you could multiply the number of hands you have on deck without hiring a full new team?\nThis week, I discovered that it’s not just possible—it’s already happening. I taught AI to help me rebuild elements of our website. A project I’d been meaning to tick off for months was suddenly done in just a few hours, thanks to a small team of AI agents working under my direction. No more bottlenecks, no more backlogs.Imagine what that could mean for a veterinary receptionist: intelligent assistants handling repetitive admin tasks, triaging messages, scheduling appointments, responding to common queries—so the human on the front line can focus on the truly human moments."},"author":"Naomi Oikonomou","createdAt":"2025-03-21T22:13:51.477Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/6LSx12vsE6ODcEweI6oNQb/d32187f4430732d86a81d240c2cc42bb/Copy_of_Copy_of_DUPLICATE_THIS_-_Blogpost_cover_image__39_.png"},"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/6LSx12vsE6ODcEweI6oNQb/d32187f4430732d86a81d240c2cc42bb/Copy_of_Copy_of_DUPLICATE_THIS_-_Blogpost_cover_image__39_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6LSx12vsE6ODcEweI6oNQb/d32187f4430732d86a81d240c2cc42bb/Copy_of_Copy_of_DUPLICATE_THIS_-_Blogpost_cover_image__39_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6LSx12vsE6ODcEweI6oNQb/d32187f4430732d86a81d240c2cc42bb/Copy_of_Copy_of_DUPLICATE_THIS_-_Blogpost_cover_image__39_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6LSx12vsE6ODcEweI6oNQb/d32187f4430732d86a81d240c2cc42bb/Copy_of_Copy_of_DUPLICATE_THIS_-_Blogpost_cover_image__39_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6LSx12vsE6ODcEweI6oNQb/d32187f4430732d86a81d240c2cc42bb/Copy_of_Copy_of_DUPLICATE_THIS_-_Blogpost_cover_image__39_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},"related":{"nodes":[{"content":{"childMdx":{"excerpt":"We all know why we ask pet owners to select an \"appointment reason\" when booking a visit online. It helps your team understand why a client…"}},"slug":"ai-appointment-booking-for-veterinary-practices-smarter-bookings-for-clients","title":"AI Appointment Booking for Veterinary Practices: Smarter Bookings for Clients","author":"Dr. Thom Jenkins","createdAt":"2026-08-24T09:52:57.704Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/4Eulsukv83HNYDygIEDgom/3f9b320e9577aa9e8f0af15e72d51409/Ai_appointment_booking.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/4Eulsukv83HNYDygIEDgom/3f9b320e9577aa9e8f0af15e72d51409/Ai_appointment_booking.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/4Eulsukv83HNYDygIEDgom/3f9b320e9577aa9e8f0af15e72d51409/Ai_appointment_booking.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/4Eulsukv83HNYDygIEDgom/3f9b320e9577aa9e8f0af15e72d51409/Ai_appointment_booking.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/4Eulsukv83HNYDygIEDgom/3f9b320e9577aa9e8f0af15e72d51409/Ai_appointment_booking.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},{"content":{"childMdx":{"excerpt":"Booking processes matter! All too often, I hear from clinics that feel it’s perfectly reasonable for appointment booking to involve multiple…"}},"slug":"veterinary-practice-management-why-your-booking-process-shapes-clinic-culture","title":"Veterinary Practice Management: Why Your Booking Process Shapes Clinic Culture","author":"Naomi Jenkins","createdAt":"2026-08-19T11:20:06.347Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAMAAABI111xAAABqlBMVEXa5//Z5//b6P/Q3/+yxfu6y/zY5v/Z5v/c6f/c6P/a6P/X5v+9zv/f6//P3f7J2P3R3/7d6v/b2um3rbW0sb7X3vPb6f+7zPuBnPRJd/A0bfBSfPGRqfbK2v/g3+3QnI1aAAAAAACYioza4/kybPAAX+8WZO8dZe8PYu8AXe9WgPSon76hZz2CZVlxZ1+UhHjZ3Ovd6//e6v/e6/8naO8qae8rae8kaPAMY/J/g8WSjH7Y1tTx8fDz8e7a3/bI2P69zvuwwvmnu/ipvPm8zPvV4v8sau8oaO8iZ+8AYvBzh+7s6vX///3///zX1vJZfO8sa/AUZO8AYO8AXu9mifIlaO8jZ+9AcvBOefBMePE+cfF8j++2uvCssu9jgO46cPBGdfBGdPAkZ+8cZe8YZO8wa/BYfvFSe/FoiPKAmfOCm/R6lvRykvRtj/RqjfR+mfWBm/R7lfNZf/Eva/BkhfFihPFmhvF3iu2Jj+eGieSEiOSLjuWCi+dzhuthg/FujPJXffErau8pae8fZu8kZO5YaORta95tbN5sa95sa99WaOU2ZewYZe8ZZe8sQpsvAAAAgklEQVQIHVXBsQqCUBiG4e+VH0VRkZbaoitoqK1L6JLbuwL3XCJoEEFMcujUOUv6PCggmBIFKIrFqAw0OGJ5VvQxuHTMIOWpgDUzj5c8K5gpmx3uNnIEuYgFW0liTkNu6rYs3FVZt+dvSob8U7emEuGJn/eGsq7sDE17wHMR1xMX6QuFGx/FmAdNNgAAAABJRU5ErkJggg==","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/49l4xDHahcYBFTHMEdBunM/217aec7be18c4aec678d72774d32485a/Copy_of_Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__6_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},{"content":{"childMdx":{"excerpt":"Join us this September for a final review of the  Competition and Markets Authority’s report  (March 2026) which signals a major shift for…"}},"slug":"cma-remedies-explained-pricing-transparency-and-winning-on-value","title":"Competition and Marketing Authority Remedies: The Final Countdown for Veterinary Teams","author":"Naomi Oikonomou","createdAt":"2026-04-25T08:51:22.006Z","featuredImage":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAMAAABI111xAAABgFBMVEUtau8tavAsavAravAmaPAzbfCQpPR/mPMXZfApafAoafEiafIeaPI/c/KKofaFnfY3b/IhZ/IkaPEgZ/EnafAqavEtaek1auRddN1QauBLbuFkftl6i+BsgdwuZ9lHcOBrguhNcuomafJhdst+h7GJjcyNdatqX6JPYqhyaZd9friiqr2QocuilcBYb98kafEoafBxgNl3g8x1fc1xcspob8WUjLqOgrpwcsiSoNdwidtvdNE4aespavAiaPEybPNpf9M8aqxlf7dqf94fZvAqafAqavBTdexuhrx9l76is8t9j804bPAmafAsau8pae8naO8maO8gZ/BCbu58jsiCnL51kbhugtItafEjZ/Arae9GdPBMd/BNePBFdPBGdfJtheh7i855itRgf+1EdPFLd/BOePA2bfAuau9XfvFti/Jnh/JoiPJ7lfN+l/SBmfWAmPV+mPR5k/NkhvFDc/Aqae8jZ+8cZe8XZO9RevFUfPFTfPFYfvFagPEZZe8eZu+PTfwBAAAAgElEQVQIHU3BuwnCUABA0XvDA38kIJYWDmDpCPZZwAWcLANY6wqCEwhWVmnSJBbv+UGSnCMg/r1IERDInNirIwRw5Qh1JIC5I0UNASgcSyBkLtPWr+tOLhEEMvftzJ/uHAGhdNCmeQVSng720KYiwNFBx/QJAXL1sfHjvl54S/AGpgQdnsurZ2YAAAAASUVORK5CYII=","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}}]}},"pageContext":{"id":"53472c1a-af46-5412-83de-579f93aeb21b"}},"staticQueryHashes":["2278678973","3248290905","3253140457"]}