{"componentChunkName":"component---src-templates-blog-list-js","path":"/blog/page/10/","result":{"data":{"page":{"title":"Articles, webinars, podcasts and more!","seoMetaData":{"title":"Blog | PetsApp","description":{"description":"Your guide to petcare and telemedicine. Read our latest blog posts and podcasts."},"image":null}},"featured":{"nodes":[{"content":{"childMdx":{"excerpt":"Join us this September for a final review of the  Competition and Markets Authority’s report  (March 2026) which signals a major shift for…"}},"excerpt":{"excerpt":"\nThe [Competition and Markets Authority’s final report](https://www.gov.uk/government/news/cma-concludes-market-investigation-with-major-reforms-to-veterinary-sector) (March 2026) signals a major shift for veterinary practices, bringing greater transparency, increased scrutiny on pricing, and a more empowered, comparison-driven client.\nBut this isn’t just a compliance challenge. It’s a strategic opportunity.\n"},"features":["Appointment Booking","Digital Payments","Video Consults","Text Chat"],"publishedDate":"2026-04-25T09:00+02:00","slug":"cma-remedies-explained-pricing-transparency-and-winning-on-value","tags":["Engagement & Loyalty","Efficiency","Patient Advocacy","Client Communication","Pet Health Plan","Marketing"],"title":"Competition and Marketing Authority Remedies: The Final Countdown for Veterinary Teams","type":["Webinar"],"featured":true,"featuredImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=700&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=175&h=92&q=50 175w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=350&h=184&q=50 350w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=700&h=368&q=50 700w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=1050&h=551&q=50 1050w,\n//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 700px) 100vw, 700px"},"fixed":{"src":"//images.ctfassets.net/oa5wb8sed8k2/6rFKpwzbHPrZcgI8TI0Sjv/a805007df4c04e3515cb8c7b5fce23c4/Copy_of_PetsApp_Together_in_Partnership_with_SPVS_Banner_Orange__4_.png?w=400&q=50"}}}]},"allPosts":{"nodes":[{"slug":"openroom-talks-podcast-digital-strategy-at-petsnvets","id":"ff4a9f64-d4dc-5134-9d1f-19832c17b324","showInList":true,"content":{"childMdx":{"excerpt":"In this, the first episode of  OpenRoom Talks , Keyana is joined by Mike Jackson (Partner, the Pets'n'Vets Family) and Thom Jenkins (CEO…"}},"excerpt":{"excerpt":"In this, the first episode of OpenRoom Talks, Keyana is joined by Mike Jackson (Partner, the Pets'n'Vets Family) and Thom Jenkins (CEO & Co-Founder, PetsApp). "},"featuredImage":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9138755980861244,"src":"//images.ctfassets.net/oa5wb8sed8k2/4ZDa69Aml5in79SpDkSYnN/7a40aca405848b782897c9cce065a86c/0-5.jpeg?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/4ZDa69Aml5in79SpDkSYnN/7a40aca405848b782897c9cce065a86c/0-5.jpeg?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/4ZDa69Aml5in79SpDkSYnN/7a40aca405848b782897c9cce065a86c/0-5.jpeg?w=435&h=227&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/4ZDa69Aml5in79SpDkSYnN/7a40aca405848b782897c9cce065a86c/0-5.jpeg?w=800&h=418&q=50 800w","sizes":"(max-width: 870px) 100vw, 870px"}},"title":"OpenRoom Talks Podcast - Digital Strategy at Pets'n'Vets"},{"slug":"online-and-offline","id":"3ec426fa-d49c-5df5-b598-f1753c17edfa","showInList":true,"content":{"childMdx":{"excerpt":"Before we started building  PetsApp , we surveyed over 200 pet owners in order to learn, sure, but more than anything for me it was to…"}},"excerpt":{"excerpt":"Before we started building PetsApp, we surveyed over 200 pet owners in order to learn, sure, but more than anything for me it was to challenge the biases and assumptions I had developed as a vet and pet owner myself. "},"featuredImage":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4972222222222222,"src":"//images.ctfassets.net/oa5wb8sed8k2/7h62U11vNkwmLsumx26mKe/99a37a047b46031f4322f3aa5e9a9a13/0?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/7h62U11vNkwmLsumx26mKe/99a37a047b46031f4322f3aa5e9a9a13/0?w=218&h=146&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/7h62U11vNkwmLsumx26mKe/99a37a047b46031f4322f3aa5e9a9a13/0?w=435&h=291&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/7h62U11vNkwmLsumx26mKe/99a37a047b46031f4322f3aa5e9a9a13/0?w=870&h=581&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/7h62U11vNkwmLsumx26mKe/99a37a047b46031f4322f3aa5e9a9a13/0?w=1078&h=720&q=50 1078w","sizes":"(max-width: 870px) 100vw, 870px"}},"title":"Online and Offline: Why are both equally Important?"},{"slug":"goldilocks-goes-digital","id":"d4fa4cb4-d09e-5ae7-ac85-4a3adafc2305","showInList":true,"content":{"childMdx":{"excerpt":"After proposing  the EIEI-O approach to experience engineering , and now finding myself writing about Goldilocks, I will be awarding no…"}},"excerpt":{"excerpt":"At PetsApp we believe in the strength of the human-animal bond, and we believe that - deployed correctly - technology can help enhance that bond. "},"featuredImage":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAICAMAAADOQy/fAAAAmVBMVEXc3Nza2trZ2drY2tzY29/Y2t3f39/d3d3e3t7p6uvz8Orw5tLu5M/y7uXc3d7u6eT31ZPrwlzlulT31I7d3+Dl18jOlxnfrjbjsTnUnyTm2Mjd3d7k3dfGnFvhuFjjulnKoFzl3tfc3t/t49PowonesV3brlPpw4fs49Pl4t7r5uHn4Nnm3tbs5+Ll49/d3t7d3d/c3uDc3+HyVJ0KAAAAV0lEQVQIHR3BMQ7CMBAAwV3Lsiu6dFT8/100KB+IFTh8NyOSVPwGKRwKRHO7fwIRHQKYphYXqVOGaa6L1EgHs3CQHLI9LevNFo1yjnJSOgi8VOLzWEDwB3y5Foxlz424AAAAAElFTkSuQmCC","aspectRatio":2.4966666666666666,"src":"//images.ctfassets.net/oa5wb8sed8k2/37tdLE2AC7fSS0nQYpV9rE/f92885886d4f731ec211240bd4e97cdd/goldilocks.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/37tdLE2AC7fSS0nQYpV9rE/f92885886d4f731ec211240bd4e97cdd/goldilocks.png?w=218&h=87&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/37tdLE2AC7fSS0nQYpV9rE/f92885886d4f731ec211240bd4e97cdd/goldilocks.png?w=435&h=174&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/37tdLE2AC7fSS0nQYpV9rE/f92885886d4f731ec211240bd4e97cdd/goldilocks.png?w=870&h=348&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/37tdLE2AC7fSS0nQYpV9rE/f92885886d4f731ec211240bd4e97cdd/goldilocks.png?w=1305&h=523&q=50 1305w,\n//images.ctfassets.net/oa5wb8sed8k2/37tdLE2AC7fSS0nQYpV9rE/f92885886d4f731ec211240bd4e97cdd/goldilocks.png?w=1498&h=600&q=50 1498w","sizes":"(max-width: 870px) 100vw, 870px"}},"title":"Goldilocks Goes Digital"},{"slug":"old-macdonald-had-a-veterinary-clinic","id":"8acfa059-e9d2-59a5-be60-8702e3613abb","showInList":true,"content":{"childMdx":{"excerpt":"The EIEI-O Approach to Experience Engineering We all know he didn’t. Old MacDonald had a farm with more than enough going on to keep him…"}},"excerpt":{"excerpt":"What does your customer journey look like? I feel certain it would have a little something to do with a famed mantra: EIEI-O."},"featuredImage":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.2343499197431782,"src":"//images.ctfassets.net/oa5wb8sed8k2/3mh7mva3aR6CW30x8Crwxu/b5f65908d126a9a7776841ecee99323c/old_macdonald.jpeg?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/3mh7mva3aR6CW30x8Crwxu/b5f65908d126a9a7776841ecee99323c/old_macdonald.jpeg?w=218&h=177&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/3mh7mva3aR6CW30x8Crwxu/b5f65908d126a9a7776841ecee99323c/old_macdonald.jpeg?w=435&h=352&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/3mh7mva3aR6CW30x8Crwxu/b5f65908d126a9a7776841ecee99323c/old_macdonald.jpeg?w=769&h=623&q=50 769w","sizes":"(max-width: 870px) 100vw, 870px"}},"title":"Old MacDonald had a Veterinary Clinic"},{"slug":"is-your-business-a-cat-or-a-dog","id":"0295d3e3-aa86-55eb-9bbf-c94ed47653a3","showInList":true,"content":{"childMdx":{"excerpt":"\"In business, what's dangerous is not to evolve.\"  Jeff Bezos Dogs are more mutable than cats. That is to say, they are more likely to…"}},"excerpt":{"excerpt":"Tech provides the impetus for a veterinary business to evolve. Does that mean that bringing on PetsApp makes your clinic more of a cat, or a dog? 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