{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/petsapp-together-vet-times-interview","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"At our first ever community get together at Somerford Hall, back in May, Vet Times Editor James Westgate joined the pack to interview Cofounder and CEO Dr Thom Jenkins on PetsApp\\u2019s new initiative and it\\u2019s ever-growing community.\"), mdx(\"h1\", null, \"What is PetsApp Together?\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nFirst, Thom, thanks for coming today, where are we and what\\u2019s this all about?\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nWe\\u2019re at the first ever PetsApp community get together.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nWe\\u2019ve had a bit of kick around this morning, met lots of people. So, what was the general thinking behind getting everyone here today?\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nIt\\u2019s just getting the community together, at PetsApp we believe in a joined up online to offline touchpoints. It\\u2019s not virtual versus physical, its best of both. Getting together, sharing ideas, and finding out how we can all do better. So much has changed and so it\\u2019s all about learning how we can serve one another better. So much has changed and so it\\u2019s all about staying up to speed together.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nThe first time we spoke was back in 2020, during lock down on our \\u2018First Opinions\\u2019 podcast. And at that point it was very much trying to explain the tech to practices holding it up as a solution to a lot of their problems. How has the product and the market changed for you over the past 3 years? \"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nWe were lucky that we launched with the likes of Pennard Vets and Pets \\u2018n\\u2019 Vets in the January of 2020, so before locked down and they were already having a lot of success with it. And therefore, we knew this wasn\\u2019t a Covid only phenomenon. In the past week alone, we\\u2019ve ranked number one medical app in Ireland, number 3 in the UK and so it\\u2019s clear that what we have is here to stay and people are attuned to that reality. Now it\\u2019s about how much more can we do with it? And lots of practices are doing incredible things in so many different directions with PetsApp and using it in so many ways. And if we can get people together to show all those different practices to create an ultimate playbook of this is how we utilise PetsApp to create better outcomes for our clinics, teams and clients, this whole get together will be a huge success.\"), mdx(\"p\", null, mdx(\"img\", _extends({\n    parentName: \"p\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/A5H2iaHHItr2BdTGrJTOI/8dcdc220ba3228e715008c30e6617cc3/img_1671_720.jpg\",\n    \"alt\": \"James Westgate interviewing Thom Jenkins\"\n  }))), mdx(\"h1\", null, \"How are Veterinary Teams Shaping PetsApp?\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nMy colleague Marie and I were in one of your workshops earlier, and everyone knows there\\u2019s no room more rigorous group of people than a room full of vets and we were listening in to a lot of the feedback from attendees. It is events like this where you as a group are going to learn, problem solve and even add elements that don\\u2019t currently exist. So, events like this must be hugely important to your product development.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nThe product will only be as good as the community helps us to make it be. And that comes from them telling us what they need to do their job as well as they can, what helps them to fill fulfilled in the roles they do, what they need to deliver the outcomes we all want for patients. Without the feedback coming back we can\\u2019t keep moving forward and we need to collectively move forward as there are digital disrupters and direct to consumers waiting to eat the lunch of your local veterinary clinic. And that\\u2019s not in a pet, pet owners or veterinary teams\\u2019 best interest. So how we can help the local veterinary clinic stay relevant and not just left struggling to maintain the cost of a physical infrastructure while being stuck dealing with all the issues that no one else wants to deal with, that\\u2019s of the greatest importance to PetsApp.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nSo to a certain extent a tool that through parenthesis it\\u2019s a tool that practices can use to help shape their own future, rather than having it\\nshaped for them?\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nExactly, people pursue their own interests. I think that the veterinary clinic is a force for good in the world. It\\u2019s a beautiful sector to work in and there are so many great win/win scenarios. But that doesn\\u2019t just happen, we have to move forward and make that happen. And we are very well placed, most companies cannot offer a joined offline to online journey for their customers, veterinary clinics are the only people that can do that for their pet owners. Which means if they don\\u2019t start to do that they will find they start to lose the opportunity and the central touchpoint at the heart of every pet care journey.\"), mdx(\"h1\", null, \"Why We Were Wrong About Millennials\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nAnd I guess that\\u2019s the key you\\u2019re dealing with. The last time we spoke you said the largest demographic we have are millennials and that older pet owners are simply happy with doing things the way they\\u2019ve always done. And that\\u2019s ok as no one wants to disenfranchise anyone. But that PetsApp allows for clinics to engage with that new way of clients in new forms of communication.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nYou know I was proven wrong there James and what I\\u2019ve come to realise is that the pandemic has made millennials of all of us! And you know my wife is from the States and so it means that either my in-laws or my parents here in the UK one of them is always going to be on the wrong side of the Atlantic. And they\\u2019re doing all kinds of video calls, messaging, and A-synchronous chats to stay in touch; people are used to this now being a part of the very fabric in which they live their lives and maintain relationships. Does that mean they never want to physically see their grandkids again, no! They still want those physical touch points, but they also want the online interactions to augment and supplement. So, I think yes Millennials are the largest and most compliant demographic, but other demographics also want these features and services. I was talking to Dr Shawna Garner the other day, who uses PetsApp and she was saying her oldest pet owner on the app is 92 years old, so it really is for everyone.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nIt\\u2019s an easily leaned piece of technology. So, I guess my next question is there any resistance you\\u2019ve found, I can\\u2019t imagine much with +450k pet owners using the app but is it the clients creating the barriers to uptake or the practices.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nI think clinics are more accepting that this is something that is very much needed for engaging with pet owners. And we\\u2019ve all been there and held hostage to the tyranny of the telephone, that ringing telephone that we must treat as an emergency until proven otherwise. But then we discovered A-sync communication. But there\\u2019s more we can do there\\u2019s the tech touch success that you can do with reminds, online appointment booking, driving penetration of wellness plans, home delivery, post op pet updates. It\\u2019s about constructing the full customer journey and working out whether you need a physical or digital touchpoint for each element. Sometimes its our name that least serves as because in being called PetsApp a lot of people think you need to have the app to use our services and you don\\u2019t. You can engage with 100% of your pet owner population from day one, through 2-way SMS, we\\u2019ve the web version, the online widget and of course the app, which in fairness people are downloading, our clinics tell us around 75% of their clients download the app and we simply wouldn\\u2019t be in the top 5 health apps, in the app store if it wasn\\u2019t being downloaded. But the fact that you can communication with everyone and anyone from day one that\\u2019s a big step forward, and as we move quickly to help clinics to keep up with that escalating pet owner expectation we need to keep up with that speed of iteration.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nIt was touched upon this morning about how busy veterinary practices and another thing you spoke to me about last time was PetsApp not just being another thing that teams have to do. But there must be a huge amount of education that goes into the adoption of PetsApp.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nYou\\u2019re exactly right. We actually encourage clinics and their teams to ask, \\u2018what\\u2019s in it for me\\u2019 and if they can\\u2019t see that in what we have in the app, then they shouldn\\u2019t onboard it. We work hard to show them why using it is better for them and how it is going to help them get their lunch back and increase time they have with their families by assisting them on clocking out on time.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nYou mentioned that this just as much about the teams as it is the pets that veterinary teams serve. Another interesting element of PetsApp is how it can potentially be used to enfranchise nonclinical members of the team.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\nYeah, we see receptionists protecting vets from activities that they\\u2019re not well placed to do, using PetsApp to practice to the best of their professional ability, which gives them increased efficiency and job place satisfaction. And a bit of a secret they\\u2019re much better at it. You look at the data and the average chat that involves a receptionist collaborating with a nurse, you\\u2019ll see far greater monetisation, better engagement, and customer feedback compared to that led by a vet alone. They do a good job whilst also saying the vet a huge amount of time, which if that\\u2019s your bottleneck, its obviously something you really need to get onboard with doing. \"), mdx(\"h1\", null, \"PetsApp is More Than a Communication Tool\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nFinally, at events like this you\\u2019re feeding back and developing the product. Is there anything you can tell us today about how PetsApp is developing?\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom:\"), \"\\n100%! We\\u2019re seeing PetsApp even before our introduction of wellness plan and subscriptions, we saw it as a tool to drive uptake by as much as 35%. And so now we\\u2019ve always offered one off payments via PetsApp, but you can now also take subscription payments as well. Which means you can drive the uptake of your subscription plans leading to a better experience for your teams, better outcomes for you patients and happier clients and better business outcomes with increased revenue.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"James:\"), \"\\nWhat a great place to end, thank you!\"));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"At our first ever community get together at Somerford Hall, back in May, Vet Times Editor James Westgate joined the pack to interview…"}},"showOnSearchEngines":true,"publishedDate":"2023-08-16T00:00+01:00","slug":"petsapp-together-vet-times-interview","title":"PetsApp Together: Thom Jenkins in Interview with James Westgate, Editor of Vet Times ","excerpt":{"excerpt":"At our first ever community get together at Somerford Hall, back in May, Vet Times Editor James Westgate joined the pack to interview Cofounder and CEO Dr Thom Jenkins on PetsApp’s new initiative and it’s ever-growing community."},"author":"James Westgate, Editor the Vet Times & Dr Thom Jenkins, co-founder and CEO of PetsApp","createdAt":"2023-08-24T09:08:26.609Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/6mMsaBHCNTn4wltHmlAfUk/2dba61c38493376acce534c541baa15c/Blogpost_PetsAppTogether-JamesWestgate.png"},"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAMAAABI111xAAABxVBMVEUIKXIGKHIAJnEHKXJob5JXX4kAHm8AJ3EHKHIJLHkILHkIK3kBKnkAJXkAIXhia5VUXo4AGXcAJHgEKnkJLn8ILX8ELYAALIBJSndoXXgAJ3wzTIN7dYQ3ToQAJ38HLX8JLX8JMIYIMIYALYchO4OHdXG2l4c/S35kdomyk3Npf48ALocFL4YKM40JM40IMo0AMI0AMIlfUGWFaWYnOYNAW4R+bFpVaIQALY0EMY0KNZMJNZMHNZMAMZMAMpNBU505SpQ+SZAtRZg+UJo7S49AUZgfPZYAL5IAM5MINZMLN5oIN5oAM5kpRJ0tRp13gLOBirmKkr14gbR/iLiJkb2FjbpibasoQ5wXO5sANJkJN5oLOqEKOaECOKAmRKNpdbN7hLl5grh9hrp8hbpwe7V6hLl1f7aBirtdaq0QOqADOKAMPKcKPKcAOadXZ7JzfrtreLh3gbx5g714gr1kcbZ2gLxseLpndbxvfcBpeMB0gcREXLcAO6oLPKcMP64LP64HPq4APK4AOq0AOK0AO64AO60AQLQBR8AHSsMJTMYTTsYVTcQNQrMLPq4MQbQKQLQGQLQCP7QAPrQAPrMAPbICPrIGP7N74pLDAAAAX0lEQVQIHV3BQQrCMBRAwfeavxEMTan3P6IoKNSFjUaqRmfkxc1CEzvAj1Qr4AGwcwEiA35dMxB7sJNWIDL2Rs8QBX9NJ2LyrTLYDDWK/+ZjzIq6Ju/hJgo+0YjorZYHXdYQQwx/hGYAAAAASUVORK5CYII=","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/oa5wb8sed8k2/6mMsaBHCNTn4wltHmlAfUk/2dba61c38493376acce534c541baa15c/Blogpost_PetsAppTogether-JamesWestgate.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6mMsaBHCNTn4wltHmlAfUk/2dba61c38493376acce534c541baa15c/Blogpost_PetsAppTogether-JamesWestgate.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6mMsaBHCNTn4wltHmlAfUk/2dba61c38493376acce534c541baa15c/Blogpost_PetsAppTogether-JamesWestgate.png?w=435&h=228&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6mMsaBHCNTn4wltHmlAfUk/2dba61c38493376acce534c541baa15c/Blogpost_PetsAppTogether-JamesWestgate.png?w=870&h=457&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6mMsaBHCNTn4wltHmlAfUk/2dba61c38493376acce534c541baa15c/Blogpost_PetsAppTogether-JamesWestgate.png?w=1200&h=630&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},"related":{"nodes":[{"content":{"childMdx":{"excerpt":"We all know why we ask pet owners to select an \"appointment reason\" when booking a visit online. 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