{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/utilising-your-clinics-social-media","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(\"p\", null, \"Last week pack member Naomi led a well received talk on content generation. Utilising your clinic\\u2019s \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://petsapp.com/blog/the-veterinary-influencer-building-a-social-audience\"\n  }), \"social media\"), \" platforms is key when wanting to up your offline to online game. The number one hack? Realising that absolutely everything is content!\"), mdx(\"p\", null, \"Going viral is easier than you think. But it\\u2019s more than views and likes you want to generate when creating content for your clinic. Understanding who you\\u2019re targeting, where to engage them and why is the key to creating highly valuable content that will drive your clinic\\u2019s business whilst also advocating for both its team and customers.\"), mdx(\"p\", null, \"That\\u2019s all well and good, we hear you cry, but where do we find the time? When it comes to using social media platforms your success is hugely reliant on being in the right place, with the right people at the right time. Allocate coverage to the right team member and then together work out which platforms best represent your target audience.\"), mdx(\"h1\", null, \"Which Social Media Platform Does What?\"), mdx(\"p\", null, \"When it comes to finding the right social media fit for you, your success is hugely reliant on the right platform. Although Facebook was where everyone originally congregated, most people now frequent other platforms depending on what information they need to search for. In the simplest terms the individual social networks best facilitate the following:\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Facebook\"), \" Brand Awareness &  Community\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Twitter\"), \" Customer Support & Trending News\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Instagram\"), \" Lead Generation & Customer Acquisition\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"LinkedIn\"), \" Professional Guidance, Recruitment & Networking\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Pinterest\"), \" Driving Website Traffic & Increasing Sales\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"TikTok\"), \" Sharing Tips & Generating Lifetime Advocacy\"), mdx(\"h1\", null, \"Content Creation\"), mdx(\"p\", null, \"As many platforms as there are for your social media coverage, it is good to note that you do not need to be everything to all of them. Understanding where to post your content and how to repurpose it, will dramatically reduce the amount of time you need to allocate to creating and curating. In fact the amount of content you can generate from one, single video is about as long as a piece of string! Yet, it's not solely about quantity, but also about enhancing the accessibility of the content. A brilliant way to do this is to \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.veed.io/tools/add-subtitles\"\n  }), \"add captions to your videos\"), \". Subtitles offer your viewers another mode to engage with your content, making it more accessible to non-native speakers or the hearing impaired. You can use tools such as VEED's \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.veed.io/tools/auto-subtitle-generator-online\"\n  }), \"auto subtitle generator\"), \", which provides accurate and timely subtitles, further enhancing the viewer's experience and interactions. It's also a great way to repurpose your content across different platforms that cater to different audiences, adding another dimension to your outreach strategy.\"), mdx(\"p\", null, \"Content is  everywhere and in everything you do, as long as you capture it. Allocating one day a month to capture \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://www.linkedin.com/pulse/petsapp-weekly-news-petsapp-3f%3FtrackingId=fPf7uTaYYctwWjcIEswMWA%253D%253D/?trackingId=fPf7uTaYYctwWjcIEswMWA%3D%3D\"\n  }), \"highlights\"), \" from your team will help you to start generating a long term library of  evergreen content.\"), mdx(\"p\", null, \"To get the best out of what you capture and share consider, scheduling your posts ahead of time so that you can create a consistent rotation of reliable posts that your peers and pet owners will want to search for. Use the 4W\\u2019s and 4E\\u2019s to help structure your copy and hook in your viewers.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Who\"), \" is in the post and  who are you aiming it at?  > Always tag collaborators.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"What\"), \" are you doing  and what topics can you tag? > This will optimise your post\\u2019s searchability.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Why\"), \" are you doing that? > Your best hook is people\\u2019s ability to relate and bond to the topics you post about.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Where\"), \" are you? > Use Geo-tags to connect your post to a place or venue.\"), mdx(\"p\", null, \"Learn what topics your audience wants to be \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Educated\"), \" on and the kind of posts most likely to  \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Engage\"), \" them. Next mix up your posts with shareable content that will \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Entertain\"), \" and \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Emotionally\"), \" move them.\"), mdx(\"p\", null, \"\\u201CA simple rule of copywriting is to evoke emotions. If we were talking about pizza, we would tell you how soft the bread is, how wonderful it smells, how the toppings look and taste.\\u201D -Rank Math\"), mdx(\"h1\", null, \"Planning Your Content\"), mdx(\"p\", null, \"Content pillars can help you to break down the purpose, style, and types of content you will create, as well as determine why and how you\\u2019ll share that content. \"), mdx(\"p\", null, \"You want to aim for around 3-5 pillars. Then slowly build up the content that you schedule, so that you can layer in \\u2018real time\\u2019 coverage to give an \\u2018Always Present Online\\u2019 perception without actually having to always be present online.\"), mdx(\"p\", null, \"Next divide your content into \\u2018news-based\\u2019 and \\u2018evergreen\\u2019 content. News based content is your content relevant to all the latest trends and stories happening now. Evergreen content however, can be scheduled into a yearly rotation; ie \\u2018Tips for Pets During Guy Fawkes\\u2019, or \\u2018Christmas Foods to Avoid Giving to Your Dog\\u2019.\"), mdx(\"p\", null, \"Lastly try to get as many different pieces of content and posts from each video and image you take. For example one video could generate the following:\"), mdx(\"p\", null, \"1) Story coverage. \"), mdx(\"p\", null, \"2) Multiple static posts.  \"), mdx(\"p\", null, \"3) Several carousel posts.  \"), mdx(\"p\", null, \"4) Reels, TikTok and YT shorts.   \"), mdx(\"p\", null, \"5) Sound bites.   \"), mdx(\"p\", null, \"6) Collaboration.  \"), mdx(\"p\", null, \"7) The base of a blog post.  \"), mdx(\"p\", null, \"8) Event promo or Ad content.  \"), mdx(\"p\", null, \"9) Info to include in your latest newsletter or emailer. \"), mdx(\"p\", null, \"Smart social media coverage can help to boost your client's advocacy by offering them continued, gentle guidance on best practice and when best to come into clinic. \"), mdx(\"p\", null, \"For more info on how to generate content, including how to boost your Wellness Plan coverage and Home Delivery sign ups through social media email: \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"mailto:naomi@petsapp.com\"\n  }), \"naomi@petsapp.com\")), mdx(\"p\", null, \"Additional learning \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://petsapp.com/blog/the-veterinary-influencer-building-a-social-audience\"\n  }), \"here\")), mdx(\"p\", null, mdx(\"img\", _extends({\n    parentName: \"p\"\n  }, {\n    \"src\": \"//images.ctfassets.net/oa5wb8sed8k2/4DahtfxJkbBfsPa5Vn7LGT/a3ca07c8969e17b84c4cb93793cff8a5/Screenshot_2023-04-05_at_3.10.15_PM.png\",\n    \"alt\": \"Setting up your social media presence with Sally Whittle\"\n  }))), mdx(\"p\", null, \"Not signed up yet? Why not \", mdx(\"a\", _extends({\n    parentName: \"p\"\n  }, {\n    \"href\": \"https://petsapp.co.uk/demo\"\n  }), \"book your demo\"), \" today and learn how PetsApp could work for you.\"));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"Last week pack member Naomi led a well received talk on content generation. Utilising your clinic’s  social media  platforms is key when…"}},"showOnSearchEngines":true,"publishedDate":"2023-03-28T22:00+01:00","slug":"utilising-your-clinics-social-media","title":"Utilising Your Clinic’s Social Media: Everything is Content","excerpt":{"excerpt":"Last week pack member Naomi led a well received talk on content generation. Utilising your clinic’s social media platforms is key when wanting to up your offline to online game. The number one hack? 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