{"componentChunkName":"component---src-templates-blog-post-js","path":"/blog/veterinary-fees-valuing-your-professional-services","result":{"data":{"post":{"content":{"childMdx":{"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsx mdx */\nvar _frontmatter = {};\n\nvar makeShortcode = function makeShortcode(name) {\n  return function MDXDefaultShortcode(props) {\n    console.warn(\"Component \" + name + \" was not imported, exported, or provided by MDXProvider as global scope\");\n    return mdx(\"div\", props);\n  };\n};\n\nvar HubspotForm = makeShortcode(\"HubspotForm\");\nvar Iframe = makeShortcode(\"Iframe\");\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(HubspotForm, {\n    title: \"Download webinar recording\",\n    portalId: \"6194826\",\n    formId: \"ac402365-47fa-451f-8034-a609534ef021\",\n    mdxType: \"HubspotForm\"\n  }), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Mark Colton, a veterinary practice leadership and operations coach,\"), \" will be looking at all things pricing during this webinar, including how and why, in general, the profession has got itself into a difficult situation where pricing is such a frightening consideration\\nfor so many practices. The background in the profession that has brought us to this point, the difficulty that many feel, and why. He will share ways to look at the pricing in your individual practices to appreciate your charging needs, and charge appropriately and consistently for your clinical time.\"), mdx(\"p\", null, \"The webinar will also cover ways to ensure that all colleagues are charging consistently and how you can enable others to see their true worth, improve confidence in those undercharging and use\\ntechnology to support you.\"), mdx(\"p\", null, \"We will look at the costs that are attributed to the day-to-day running of a practice, as well as how to ensure your hard-earned profit isn\\u2019t just absorbed by the current increases in energy costs, pay\\nrises, equipment purchases and drug prices.\"), mdx(\"p\", null, \"It\\u2019s not an easy topic to consider when you are at the sharp end and with your clients every day, particularly when there seems to be a train of thought that animal medicine is expensive and vets are exploitive.\"), mdx(\"p\", null, \"Mark will also address how to best engage with your clients should you have any challenges, and how to empower your colleagues to ensure they are confident in their conversations about changes to your pricing structures.\"), mdx(\"p\", null, \"Finally, Mark will discuss the challenge of Internet Pharmacies and potential ways to overcome any difficulties you may be facing.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Key Learning Objectives:\")), mdx(\"p\", null, \"\\uD83C\\uDF1F How to encourage you to review your professional services in a positive manner as an income stream for the practice\"), mdx(\"p\", null, \"\\uD83D\\uDCB0 How to develop a better methodology for pricing strategy\"), mdx(\"p\", null, \"\\uD83E\\uDD17 How to enable you to ensure everyone in the practice is comfortable with the price structure\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Meet Mark Colton \\uD83D\\uDC36\")), mdx(\"p\", null, \"Mark Colton has been working around the UK Veterinary Profession for 12 years. During that time Mark has become an acknowledge expert in \\u2018operational delivery\\u2019 and \\u2018leadership\\u2019 in both the private and corporate sector. Senior roles in Vets4Pets, VetPartners and CVS, and with VetDynamics in the private sector have ensured a thorough understanding of the market. Market leading Practice Software publishers RxWorks were led through their acquisition by Henry Schein during Mark's employment there as GM for EMEA and the USA.\"), mdx(\"p\", null, \"Mark has contributed articles to trade journals and lectured at major UK events. And remains a popular contributor for City financial investors seeking a thorough understanding of the Veterinary Sector in the UK.\"), mdx(Iframe, {\n    src: \"https://meeting.petsapp.com/meetings/alex1453/your-petsappdemo?embed=true\",\n    title: \"Book a demo\",\n    style: {\n      \"height\": \"850px\"\n    },\n    mdxType: \"Iframe\"\n  }));\n}\n;\nMDXContent.isMDXComponent = true;","excerpt":"Mark Colton, a veterinary practice leadership and operations coach,  will be looking at all things pricing during this webinar, including…"}},"showOnSearchEngines":true,"publishedDate":"2022-08-24T20:00+01:00","slug":"veterinary-fees-valuing-your-professional-services","title":"Veterinary Fees: Valuing your professional services 🐶","excerpt":{"excerpt":"Wondering whether you've priced your services appropriately and consistently for your clinical time?\nHow do you ensure hard-earned profit isn't being absorbed by the current increases in energy costs, pay rises, equipment purchases and drug prices?\nHow do you best engage with your clients should they challenge you about changes to your pricing structures?"},"author":"Mark Colton","createdAt":"2022-08-17T16:24:51.984Z","featuredImage":{"file":{"url":"//images.ctfassets.net/oa5wb8sed8k2/6gg6JxLOAZF1SHPQw8ELu2/e04884faf8f3cf41bf9850bff85258f3/Webinar_MarkColton_LinkedIn.png"},"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9138755980861244,"src":"//images.ctfassets.net/oa5wb8sed8k2/6gg6JxLOAZF1SHPQw8ELu2/e04884faf8f3cf41bf9850bff85258f3/Webinar_MarkColton_LinkedIn.png?w=870&q=50","srcSet":"//images.ctfassets.net/oa5wb8sed8k2/6gg6JxLOAZF1SHPQw8ELu2/e04884faf8f3cf41bf9850bff85258f3/Webinar_MarkColton_LinkedIn.png?w=218&h=114&q=50 218w,\n//images.ctfassets.net/oa5wb8sed8k2/6gg6JxLOAZF1SHPQw8ELu2/e04884faf8f3cf41bf9850bff85258f3/Webinar_MarkColton_LinkedIn.png?w=435&h=227&q=50 435w,\n//images.ctfassets.net/oa5wb8sed8k2/6gg6JxLOAZF1SHPQw8ELu2/e04884faf8f3cf41bf9850bff85258f3/Webinar_MarkColton_LinkedIn.png?w=870&h=455&q=50 870w,\n//images.ctfassets.net/oa5wb8sed8k2/6gg6JxLOAZF1SHPQw8ELu2/e04884faf8f3cf41bf9850bff85258f3/Webinar_MarkColton_LinkedIn.png?w=1200&h=627&q=50 1200w","sizes":"(max-width: 870px) 100vw, 870px"}}},"related":{"nodes":[{"content":{"childMdx":{"excerpt":"We all know why we ask pet owners to select an \"appointment reason\" when booking a visit online. 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