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However, often, any increase in patient advocacy comes at the sacrifice of the team. Realising that the power of the appointment needed to shift, he set about creating the app.\"), mdx(\"p\", null, \"We cannot change who ultimately decides when a pet needs to come in and be seen; ie if a nipple is mistaken for a cancerous growth or if an aggressively ill patient\\u2019s journey in is delayed to avoid discomfort.\"), mdx(\"p\", null, \"And it begins by capturing those 2 annual necessity visits a year and then layering in the needs of the patient through automated communication; text reminders to combat missed appointments and essential reviews, push notification campaigns during key seasons, social media coverage, home delivery for repeat orders.\\nLastly, wellness plans that allow for continued affordable healthcare that not only advocates for the pet through increased pet owner compliance, but puts the control of the \\u2018when\\u2019 and \\u2018why\\u2019 back into the hands of the veterinary team in charge of any given animal\\u2019s care.\"), mdx(\"h2\", null, \"Key learning objectives:\"), mdx(\"p\", null, \"\\uD83D\\uDC50 Understand how PetsApp increases touch points to improve pet care\"), mdx(\"p\", null, \"\\uD83E\\uDE90 Explore the benefits of a multi-modal communication approach\"), mdx(\"p\", null, \"\\u2604\\uFE0F Discover how PetsApp puts control back in the hands of the veterinary team through wellness plans\"), mdx(\"h2\", null, \"Meet the Drs! \\uD83D\\uDD7A\\uD83D\\uDD7A\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Peter Weinstein\")), mdx(\"p\", null, \"Dr Peter Weinstein is a husband, father, pet parent, veterinarian and leader.\"), mdx(\"p\", null, \"He has been involved with virtually all aspects of veterinary practice from a 15 year old kennel kid to a hospital owner.\\nOrganized veterinary medicine has been a passion as well with various roles and leadership and presidencies of Southern California VMA, California VMA, and Vet Partners.\"), mdx(\"p\", null, \"He is a published author, most notably of the EMyth Veterinarian-Why Most Veterinary Practices Don\\u2019t Work and What to Do About It.\"), mdx(\"p\", null, \"Currently, he is teaching business and finance at the Veterinary College of Western University of Health Sciences.\"), mdx(\"p\", null, \"He likes to think of himself as a free thinking change agent and disruptor who, because he has a daughter in veterinary school, is working for an even better veterinary profession in the future.\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Thom Jenkins\")), mdx(\"p\", null, \"Thom is a vet and has run veterinary clinic groups internationally. 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